Intuit — creative operations & asset systems.

I joined Intuit's Wink internal agency as Digital Asset & Content Manager, responsible for the governance, infrastructure, and adoption of the enterprise DAM platform across the Mailchimp marketing organization. When Wink was restructured into Team Intuition — an internal agency serving the full Intuit portfolio — the scope expanded to include Quickbooks and Credit Karma workstreams. That meant operating under the regulatory and compliance standards applied to Intuit's financial products.

The work sat at the intersection of creative operations and data governance — metadata taxonomy, asset lifecycle processes, compliance infrastructure. Not design execution as the primary mode. Infrastructure, process, and accountability for an organization producing at scale.

The governance layer covered metadata taxonomy, data governance standards, and asset lifecycle processes — archiving, expiration tracking, file security monitoring. I coordinated with Business Affairs and Creative Producers on Digital Rights Management and asset licensing metadata to keep assets in active use legally compliant across the organization.

I conducted third-party tool security risk assessment via Aravo, Intuit's vendor risk management platform. That meant being the accountable stakeholder for the Canto DAM's compliance posture — the person who signs off on whether the tool meets the enterprise security bar.

On the enablement side: process documentation that doubled as training materials, end-user access management, onboarding, and continuous training for DAM stakeholders across departments. Monthly reporting on adoption trends and asset engagement. Slack-based support channels, user feedback systems, and vendor relationships — I was the primary liaison to the Canto account team for issue resolution and platform development.

When Team Intuition expanded, so did the work. I contributed Figma-based asset production for social channels and Celtra programmatic display assets across brands — straddling governance and production inside the same multi-brand internal agency.

This entry represents a different register from the rest of the portfolio. It's not product design or service design. It's creative operations and governance inside a regulated enterprise — metadata strategy, compliance infrastructure, vendor risk management, adoption reporting. The work that makes creative organizations function at scale.

The regulatory dimension is what distinguishes it. Operating within Intuit's compliance framework across financial products like Quickbooks and Credit Karma required a level of governance rigor that pure marketing operations wouldn't demand. That experience translates directly to any environment where creative work intersects with regulatory requirements.